The importance of having a Social Media Plan
Do you have a documented social media strategy plan? If not, why not? How do you know if what you are doing is really achieving the objectives and goals set out in your business plan?
If, like a lot of businesses, you outsource this part of your business to a 3rd party agency how affective are they when it comes to engaging with the right people and how are they representing your business, brand and ethics? Are they sending out the right messages at the right time? Is what they are doing, having a positive effect on your website?
How can you, the business owner, test, measure and adapt to meet your objectives if you do not have a well thought out and documented plan with regular monthly reports (reports by the way, that are written in plain English!).
More importantly how accountable do they make themselves to you?
A social media strategy plan should clearly identify your business objectives, as well as setting realistic goals, it should identify your target audience. It should also identify the best platforms to use to achieve these goals.
Here at ‘Your Social Angel’ we insist on getting to know your business first, before we would even dream on engaging virtually on your behalf.
We would also report back to you monthly to ensure we are hitting your targets and if things needed to adapt and change then we would do so.
Planning, engaging, adapting and engaging again ensures you get the best possible results!
If you would like to know more about our services please contact us at firstname.lastname@example.org or call 01482 850 270